A/B Testing in Digital Debt Collection

Is your collection strategy as effective as it could be? If not, you risk reaching fewer customers and consequently collecting less. But how would you know if your strategy is recovering the most it could? Enter test designs.

Without fully committing to switching vendors, companies can identify the most effective collection strategy and optimize their recovery process by testing different approaches and measuring results. Test designs are imperative for assessing the effectiveness of a company’s collection strategy and identifying areas for improvement.

Join data scientist Kevin Foltz from Uplift, the enterprise Buy Now, Pay Later solution for the world's leading travel, retail, and e-commerce brands, where he’ll discuss how Uplift was able to design A/B tests to compare TrueAccord’s effectiveness versus their legacy servicer—with impressive initial results that helped Uplift make their decision to work with TrueAccord.

Reserve your space now for an engaging discussion on:

• How testing all collection strategies will maximize ROI
• What is testing bias and how to avoid it
• How to select a collections evaluation metric
• Balancing the cost-to-collect and the total collected amount
• TrueAccord’s effectiveness in collection strategy